Most business owners spend between 7 to 8 percent of their gross annual revenue on marketing. One of the most important marketing tools a business owner has in their arsenal is their website. Your website should be both appealing and informative. One of the top web design companies for Austin Web Design is Web Theory Designs. They’re our go-to when seeking reputable web design agencies. They truly are development experts in Austin, Texas and help you get the right message, to the right people, at the right time.
If your website has been in place for a while now and you are not receiving quality sales leads, then focusing more on search engine optimization (SEO) is essential. If your website is not showing up on the first page of Google, it will be hard to attract new visitors.
Some business owners mistakenly think a website is something they can set and forget. In reality, your website will need to be updated and altered on a regular basis to maintain its appeal and search engine rank.
Are you looking for advice on how to improve search engine rankings? Need to know the specific details of ranking well so you can best approach a web design studio when ready to scale online? If so, check out the helpful tips below.
Modern consumers have an unquenchable thirst for knowledge. Before using a particular product or service, most consumers will do exhaustive research. A large part of this research is reading content on the website of a business that has in-depth knowledge of the product or service in question.
While having flashy graphics, videos and easy to use dropdown menus is a vital part of business website success, you need to invest time and energy into the content on your page as well. Producing long-form content that is filled with helpful information, relevant keywords and plenty of outbound and inbound links are important.
Not only will you need to produce quality content to achieve your goal of search engine domination, but you will also need to be consistent with when new content is posted. Posting a blog or landing page every few months will not keep your brand fresh in the mind of consumers. This is why posting on a weekly basis is so important when trying to grow your audience.
Did you realize that by the year 2025, over 72 percent of consumers will use their mobile devices to access the Internet? As the number of mobile Internet users grows with each passing year, business owners are starting to realize just how important responsive website design is to their long-term search engine success.
Nearly 60 percent of all Google searches are performed from mobile devices. This means that Google assigns rank to websites based on whether or not they are mobile-friendly. Ignoring the need for a mobile website design can lead to you alienating a large part of your audience.
If your website is not optimized for mobile users, they will have to resize images and text to view them. Often times, this will lead to the user getting frustrated and leaving in a hurry. Rather than missing out on these quality sales leads, now is the time to take action and make your site responsive.
Most business owners are well aware of just how short the average attention span is. This is why your main focus should be on grabbing a website visitors attention right away. One of the best ways to accomplish this is why offering videos, text, audio and picture slideshows on your home page.
Having video on your homepage can help with your Google rank as well. Since YouTube is owned by Google, their search engine bots pay close attention to websites utilizing this multimedia format.
Before you dive into the world of video marketing, you need to make a script. Without a script, you run the risk of rambling and making your video unappealing to consumers. Ideally, you want your videos to be around 3 minutes long.
Presenting visitors to your website with a page full of text without structure can be problematic. Your content should be easy to scan and read. This is why using header tags is so important when attempting to properly structure your website content.
Not only can good use of header tags help consumers, it can also help the bots that crawl your website. These bots will be looking for easy ways to discern what your content is about and where it belongs in their search engine rankings.
If you want an extra boost of search engine mojo, try inserting your primary keyword into one of your headers. Doing this can help you rank for this keyword and create a competitive edge.
As any tech entrepreneur or business owner knows, inbound and outbound linking is an essential component of search engine success. While linking to other parts of your own website and to other reputable websites is important, you need to make sure their links stay operation.
The last thing you want is for a reader to click a link in your text and get a 404 page. The best way to fix this is by using one of the many broken link checker programs on the market. With these programs, you can find broken links and get them addressed before they hurt your search engine rank.
Did you realize that a lack of contact information on your website can hurt your search engine rank? According to Google, websites that provide lots of contact information are considered to be more reputable and trustworthy.
Instead of making consumers hunt around for this information, you need to have it prominently displayed on your website. Putting a link for the Contact Us page in your homepage navigation bar can make your site more user-friendly.
Learning how to improve search engine rankings is no easy task. If you feel like you don’t have the time or the experience needed to optimize your website, hiring professionals at a proven web design agency is a good idea.
Are you looking to hire a reputable and experienced digital marketing and Web agency? If so, contact us now to find out more about the services we offer.